Planet

Our ambition is to focus on the processes where we can make the greatest impact, and it is in the production phase we leave our biggest ecological footprint. Our strategies include sourcing more sustainable materials, minimizing waste, and enhancing the efficiency of our production practices.

Initiatives include, but are not limited to: “The animals must be able to walk freely and be in an environment that is natural for them. They must be continuously supervised and cared for to promote animal health. The animals will of course always have good access to food and water. We do not allow any breeder to make use of mulesing and we do not permit animals to be transported by boat.”

Animal welfare is as important to us as the quality of an approved Shepherd product. Therefore, we require our suppliers to maintain and follow our Shepherd Code of Animal Treatment: “The animals must roam freely within a natural setting, under continuous care to promote their well-being. Access to food and water is guaranteed. Practices such as mulesing are strictly prohibited, and animal transportation by boat is not permitted.”

Product

We design our products with longevity in mind and choose the materials with great care. Each piece is made to last and be cherished season after season, year after year. Our sheep-and lambskin, sourced from countries including Australia, New Zealand, England, Sweden, Norway, and Iceland, is a by-product of the meat industry, thus preventing waste. We select only the finest skins for our sheepskin and wool production, based on wool density, structure, and leather quality, collaborating exclusively with trusted suppliers to ensure impeccable standards. We encourage our customers to extend the lifecycle of their Shepherd pieces by following the proper care and maintenance guidelines.

Prosperity

Our vision is to continue developing as a company and as a brand. A strong business community creates growth, which finances expanded welfare systems and contributes to increased equality. Financial prosperity for us means that we can invest in, and work for, a more responsible production and industry.

We are committed to preserving traditional craftsmanship while enhancing production efficiency. This includes modernizing certain manual processes with advanced machinery to adopt more ergonomic practices without ever compromising the intuitive touch, feel, and meticulousness provided by our skilled craftsmen.

People

Our responsibility extends to ensuring the well-being of people, now and in the future. Our products are manufactured without being harmful to people, complying with current rules and regulations across all our markets.

We know that to be able to go far, we must go together and look for new ways to improve. Therefore, we sustain and nurture our relationships and partnerships at every level. As a Swedish company based in Svenljunga we maintain long term relationships with all our suppliers, fostering trust and deep understanding. Most of our products are manufactured in our factory in North Macedonia, which we visit on a regular basis. Our customers can trust that every Shepherd product is made under fair working conditions. This assurance is underpinned by our Shepherd Code of Conduct , based on ILO conventions, and our commitment to engage only with suppliers who adhere to these standards.